My Favorite Eyeshadow Got a Makeover - And Is Better Than Ever

One of the makeup loves of my life is Maybelline Color Tattoo Eyeshadow. I wrote about it approximately 100 years ago, and I still love it today. I like the variations on the theme, I like it in a tube, this is just the best stuff. Maybelline recently re-packaged these cream eyeshadows and I have been on a MISSION to find them. They’re like rare wild animals. I finally found them across town at a Fred Meyer, and even then they had three of the ten shades in the range. But, now that I’ve tried the new versions of Color Tattoo Eyeshadow, I can safely say that the improvements are spectacular, and a great product is now even greater.

My color options at Fred Meyer were Urbanite, High Roller, and Risk Maker. Risk Maker is a solid black, and not something I’m looking for. Urbanite and High Roller were both colors I wanted anyway, so I was thrilled to find them. I also picked up a new pot of Color Tattoo Leather Eyeshadow in Creamy Beige, which is my most used and favorite, and the pot I have is a bit dry and well-loved, and I wanted a true comparison. The Color Tattoo shadows used to come in just a (sealed) pot with no other packaging. Everything about the product was written on the package. Now, the pots are the same, but they come in a box, allowing the product info to be somewhere less obtrusive.

When you look at the bottom of the pot, now you see the full, uninterrupted color, whereas before you would see a label. It wasn’t horribly inconvenient, but it did make it kind of hard to distinguish between shades, especially if you’re like me and buy four different shades that are only slightly different.

I wondered if these new Color Tattoo shadows would be replacing the old ones, and while you can still find the old shadows in many stores, it does seem like they’re on the way out and these new improved versions are in. On the Maybelline site, the metallic and leather shadows are still there, but there is only one basic shadow option, and that’s the new, boxed ones. There are more colors in the neutral range for this new iteration, and they kept what was, in my opinion, the best one: Bad to the Bronze.

High Roller on the left, Bad to the Bronze on the right.

I still have a pot of Bad to the Bronze, and I wanted to see how it compared to High Roller, the shade it most resembles. They’re the same. Thank you Maybelline, for realizing we all needed Bad to the Bronze in our lives. The other shade I got, Urbanite, is a matte peachy shade that’s works great on it’s own, or as a base for other shadows. I also swatched the new Color Tattoo Shadows alongside some old faves to see how they compare.

Left to right: Urbanite, High Roller, Creamy Beige (Leather), and Bad to the Bronze

It’s even more evident when swatched together that High Roller IS just a renamed Bad to the Bronze. But now with the new packaging and added shades, Maybelline Color Tattoo Shadows are better than ever. I can’t wait to get my hands on some of the other shades in the range, particularly VIP and Socialite.

Sarah Chrzastowski

This You Need

An Almanac For The 21st Century

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